Done done done
Demos and prototypes
MVP and iterate means we have to be ok with changes late in the game vs sticking to the plan. Getting it right is more important.
If your product involves complex automation, don’t hide it entirely. Show what’s actually happening in the product to communicate its value.
Don’t break stuff (customer first) Upgrades seamless Open the hood, show what’s underneath
Product with capital P: all the interfaces API, CLI, GUI. every product team must make sure all those interfaces work
Completely understand the problem before even thinking about a solution.
Product Managers have to use the product every week.
This type of user research typically involves meeting with the customer / buyer / decision maker and asking key questions related to business needs, workflow pain points, and issues with current solutions and workflows.
Goal: find 6-8 reference customers (Earlyvangelists) in parallel with discovering and developing the product.
How to identify them - questions to ask them
Their commitment to us
When asking people what they want, always ask what they would give up for it or how much they would pay to find out how valuable it is for them.
More on customer discovery from Marty Cagan at SVPG
The inconvenient Truths about Product
From The Inconvenient Truth About Product
Given these truths, the goal of product discovery is to find a solution that is valuable, usable, and feasible. Continuous and rapid experimentation lets us quickly identify the ideas to invest.
Start with this to frame the problem for discovery.
1 and 2 are usually done by validating a low fidelity prototype with a few potential customers. 3 can be answered by a (rough) engineering design doc. 4 includes conversations with all internal stakeholders.
More on prototypes
Be aware but not afraid. If you blindly copy competitors you’re always going to be a step behind, and you don’t know which of their ideas are good or bad. Obsess about your customers instead, listen and identify their problems and solve those that other’s aren’t solving, or aren’t solving well.
Competitive research: read competitor forums to find out weaknesses they aren’t adressing and solve those.